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The prevailing tone of the authors is one of moral outrage

Keep your cigarettes and lighter within reach at all times with this must-have accessory

Unlike factory manufactured cigarettes, Roll Your Own products allow smokers to purchase tobacco, filter tubes, and rolling equipment separately before producing cigarettes themselves

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Proposed alterations included eliminating language linking smoking to diseases and death, and cutting a clause prohibiting the cigarette industry from being involved in tobacco control campaigns

From a woman who was able to recover and manage her emphysema, to decades-long smokers saying that nothing else truly helped them quit cigarettes