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Key Industry Drivers and Challenges Several factors are propelling the market forward

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Among smokers, 71% regret starting to smoke, and three-quarters would like to quit to some extent

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Some materials are not acceptable in certain markets, explains Essentras Thomas, adding that for example, in Germany, quantities must follow strict restrictions stipulated by the German Tobacco Ordinance (TVO). Another hurdle is a shortage or difficulty in procurement of raw materials