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She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear

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The atmosphere that Teen Idol is recreating is enchanting, like a dolls world, brought to life thanks to special packaging inspired by the box of an iconic Blonde Doll, that magically opens revealing a playful and fun imagination space

Featuring a chic cowl high neck, delicate lace trim, and an asymmetric hem, this mini dress balances edgy detail with effortless elegance