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In Shopland DR, Burns DM, Hoffmann D, Cummings KM, Amacher RH (eds.)
Worried about growing public concern that cigarettes cause health problems, Lorillard launched the Kent brand by touting the Micronite filter as offering the greatest health protection in cigarette history. One advertisement misleadingly defined Micronite as a pure, dust-free, completely harmless material, some ads emphasized that Kents relied on the latest in modern technology, while ads aimed at physicians advised the Micronite filter for patients whom you have felt obliged to advise to cut down or cut out smoking. Internal corporate documents, meanwhile, reveal that executives had good reason to believe the opposite
19 Studies reveal that, on average, a person who smokes one cigarette every day throughout their lifetime has a 64% increased risk of dying early
Fans were quick to praise the new look for the 50-year-old actress, as one commented: "HELL YEAH
Involvement in activities aimed at reducing the harm from all regulated tobacco products across the entire population has been the most impactful public health-related role of her career, she adds, a sentiment she shares with many of her colleagues
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