Social Psychology: A Very Short Introduction BBC Consumer Publishing And what sets the businesses

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Social Psychology: A Very Short Introduction BBC Consumer Publishing And what sets the businessesSocial psychology is about the people who populate our everyday lives, and how they affect our "personal universe", defining who we are, and shaping our behavior, beliefs, attitudes, and ideology. In an age where we've mapped the human genome and explored much of the physical world, the study of people's behaviour is one of the most exciting frontiers of scientific endeavor. In this Very Short Introduction Richard Crisp tells the story of social