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When things get tough, use it to remind yourself why you quit

iQOS is part of an elaborate corporate makeover for Philip Morris, which last year rebranded its website with the slogan: Designing a smoke-free future. The cigarette giant says it has invested over $3 billion in iQOS and eventually plans to stop selling cigarettes worldwide though it resists setting a deadline

Product Highlights Underlying tobacco notes remain mild and slightly grassy from the flue-cured portion, with faint woody dryness from the air-cured leaf

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Have you ever felt your heart racing or pounding