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In 2012, there were 659 reported children poisonings due to e-liquids, but according to the American Academy of Pediatrics (AAP) that number rose to 3,353 in 2014, the year before Juul came on the scene

Your takeaway: effective design balances compliance, visibility, and differentiationturning a regulated box into a brand asset

Many downsides and few potential upsides E-cigarette promoters claim the devices can help people quit smoking

It may take some time, however, depending on how long you have smoked

A study published in JAMA Internal Medicine in 2014 concluded: E-cigarette use by smokers was not followed by greater quitting, or reduction in consumption one year later. Another 2015 study in the journal Addiction found that daily use of e-cigarettes seemed to be associated with an increase in the rate of attempts to quit smoking and less smoking, though not increased rates of quitting

Gupta V