white gold or blue black dress Here's why people saw “the dress” differently White and gold? Or blue

Now, an ad agency in South Africa has teamed up with the South Africa branch of the Salvation Army to put the dress to a more serious task: raising awareness about domestic violence

But for the past half-day, people across social media have been arguing about whether a picture depicts a perfectly nice bodycon dress as blue with black lace fringe or white with gold lace fringe

Good science takes time

Other famous examples of this are the duck-rabbit illusion (sometimes called the rabbit-duck or Jastrow duck-rabbit) or necker cub

Since then, however, a breadth of scientific evidence has cropped up around the subject

"This particular image (of the dress) doesn't have enough cues in the image itself to tell you what the color of the light is, so you have to rely on assumptions that your brain is making," Conway said