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By the end, youll clearly understand what works, what doesnt, and how top brands are optimizing their creative tobacco product packaging for better sales and compliance to stay competitive

Tobacco companies can frustrate the strategy by absorbing tax increases to keep prices low and maintain market share

Nicotine & Tobacco Research, 2022

But they should also not be led to believe that every product carries the same level of harm as cigarettes

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Although the prevalence of smoking has been in decline in Australia for some time, an Australian government report shows that this decline has accelerated since the introduction of standardised packaging