However, this success has not been without its challenges and vape brands have been swift in their response
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Simon Gillespie, chief executive of the British Heart Foundation, said: "This is yet more evidence for the UK Government that standardised cigarette packs work in discouraging smokingWestminster has absolutely no excuse for delaying legislation to introduce standardised packaging." The study, which was carried out by the Cancer Society of Victoria and will be published in the British Medical Journal on Tuesday, found that plain pack smokers were 66 per cent more likely to think their cigarettes were of poorer quality than a year ago, 70 per cent more likely to find them less satisfying and also rated quitting as a higher priority in their lives than smokers using branded packs
The actress has turned to Nicorette herself for support quitting, but she wants to provide that extra level of social support that she knows can feel lacking when you give up cigarettes
Quitting smoking will benefit your health: The evolution of clinician messaging to encourage tobacco cessation
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