Despite the debate, the body-con dress is in fact royal blue with black lace detailing
A number adapt scenes and posters for hit movies and TV shows - with 50 Shades of Grey, Power Rangers and the Lion King all being featured
in other words the more someone self-identified as a lark, the more likely he or she was to see the dress image as white and gold
Another team of psychologists from the University of Bradford and Giessen in Germany found that the colour confusion probably stemmed from the effects of brightness and the 'daylight locus' - the set of natural colours from yellow to blue that we experience during the course of a day
'The winning bidder can grab a piece of internet history as only one exclusive dress in white and gold has been made and will go up for auction until Sunday.' Roman Originals are producing a limited run of the white and gold dress, one of which will be auctioned off on eBay for Comic Relief David Horwich, creative director of 100% Digital, who shot the new images, told MailOnline: 'London is the fashion capital of the world and were privileged to have shot the first ever genuinely 'White and Gold' dress here today in our studios
So, how does the brain keep colours constant