and Brown and Williamson itself was using DAP recon and urea, code-named QUELAR and UKELON.64 At the second Annual Ammonia Technology Conference one year later, the opening statement affirmed that ammonia technologies have been developed in the group to the stage where US blended products can be manufactured with comparable smoking quality to Marlboro.65 A Brown and Williamson strategy document from 1991 concluded that ammonia technology was the key factor and critical to the taste, character and delivery of Marlboro.66 Of course, the joy felt by Brown and Williamson and the other tobacco companies after uncovering the secret of Malrboro was matched by disappointment at Philip Morris, which had enjoyed this advantage over its competitors for years
"Lark Cigarettes Taste The Good Things Ad 1964"
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